Find winners fast
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The Problem
Most brands that launch hundreds of ads per month, struggle to give every ad the same testing environment to drive meaningful learnings.
Without the right testing environment, it's impossible to understand why your ads are working (or not) and your win rate will stay low.
Our Approach
- We've created a robust testing approach, which we adapt to your brand, that enables us to test a high volume of creative and actually understand what's working & why.
- The outcome? A consistent flow of creative insights that improves your win rate over time.
our testing
framework
1.Bespoke benchmarking
We build bespoke performance benchmarks for your brand to ensure we align on what winners look like. This usually includes an agreed upon spend threshold and CAC target, as well as target CTR and hook rate.
2.Testing Campaign Creation
We'll build out our own testing campaign in your ad account, in line with our recommended testing approach. We work closely with growth teams & partner agencies to ensure alignment.
3.Bulk Ad Launching
We'll launch ads into our testing campaign, using our bulk ad launching tools, enabling us to deploy creative into the account fast & at scale.
4.Performance Scoring
We focus on our hero metrics; spend & CAC to understand the success rate of our creative. We track softer metrics like engagement rate, hook rate, hold rate, CPC and CTR to understand where we might have iteration opportunities.
5.Insights Reports
We deliver in-depth monthly insights reports that give you a clear understanding of what creative has worked and why, and most importantly what we'll do next to ensure that we capitalise on performance. We use AI-powered tools like Motion to enable us to tag, categorise and understand our ads in the most meaningful way.
what you get
Managed Testing Campaigns. We set up and manage testing on your behalf.
Weekly Performance Reviews. What's winning, what's dying, what to do next.
Monthly Insights Reports. Top performers and why they work, concepts to kill or iterate, testing roadmap, strategic recommendations.
Reporting Platform Access. Real-time creative performance data.
key metrics
All Ads: CPA/CAC, ROAS/POAS, CTR, CPM, spend velocity, fatigue indicators.
For videos: Hook rate, hold rate, engagement rate, sound-on vs. sound-off.
For statics: Stop-scroll rate, engagement quality, performance by placement.
frequently asked questions
Usually within 7-14 days, depending on your budget and CAC. Our framework is designed for speed.
We manage the testing campaigns. For full account management, we work with our sister agency Bark.
Meta is our primary channel, as this tends to be where the majority of our clients' conversion activity sits. TikTok, Pinterest & YouTube are available too
We recommend 10-15% of your media spend per channel. We'll advise on the right level for your situation.
Yes. We share full insights reports on a monthly basis. You'll also have guest access to our creative reporting platform.
Ready to test smarter?
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