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TikTok Ads that don't feel like ads

Platform-native creative that blends into For You feeds. Creator-led content that TikTok's algorithm rewards. The kind of stuff people actually watch.

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TRUSTED BY THE WORLD'S LEADING BRANDS

Why TikTok Needs Different Creative

TikTok isn't Instagram. It isn't YouTube. The content that works is raw, authentic, and entertainment-first.

‍Most brands produce ads that scream "ad." They're polished, branded, and boring. TikTok users scroll right past.

WHAT WE DO

01

TikTok-Native
Strategy

We study what's trending, what's working, and what your audience engages with.

02

Creator Content
at Scale

1000+ creators producing authentic TikTok content. Unboxings, reviews, tutorials, trends, storytelling.

03

Platform-Specific
Formats

In-feed ads, Spark Ads, TopView.

04

Trend
Responsiveness

TikTok moves fast. We produce quickly to capitalise on trending sounds and formats.

05

Testing &
Iteration

What works this week might not work next week. We adapt.

Our Process for Meta Ads

1. Understand Your
Audience on TikTok

Who are they? What content do they engage with?

2. Match You With the
Right Creators

Demographics, style, vibe.

3. Brief
and Produce

Clear direction, authentic execution.

4. Test
and Iterate

TikTok changes fast. We keep up.

5. Scale
What Works

More variations, more creators, more volume.

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RESULTS ON TIKTOK

Results in 6 months ↗

Client success

Bella & Duke

50%

reduction in CAC

3X

profitable ad spend

2X profitable ad spend ↗

Client success

Untamed

2X

profitable ad spend

6

months to achieve

Who This Is For

TikTok Ads creative from Aura is right for you if:

You're spending £20k+/month on TikTok (or want to)
Your current TikTok ads aren't performing like your Meta ads
You need authentic, creator-led content but don't have creator relationships
You want to capitalise on TikTok trends but can't move fast enough

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frequently asked questions

Do you work with influencers or UGC creators?

Primarily UGC creators. They're more affordable, faster, and focused on performance, not reach.

How do you keep up with TikTok trends?

Our team monitors TikTok daily. When we spot a relevant trend, we can produce content within days.

Can we use TikTok content on other platforms?

Yes. TikTok-style content often performs well on Reels and YouTube Shorts too.

How fast can you produce TikTok ads?

7-14 days typically. Faster for trend-reactive content.

Do you manage TikTok ad accounts?

We manage testing. For full account management, we work with our sister agency Bark.