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Deep-Dive
Discovery
We analyse your product, proposition, target market, competitive landscape, pricing, current creative performance, and customer pain points.
Branded video and design assets. Produced by our in-house team with speed and craft.
TRUSTED BY THE WORLD'S LEADING BRANDS
The Problem
Traditional production is slow, expensive, and inflexible. Agencies quote you £20k for a single concept. Freelancers are hard to manage. In-house teams are overworked.
Meanwhile, your ad account is starving for fresh creative.
Our Solution
what we produce
Creator Video (UGC)
Authentic, creator-led video content. Unboxings, testimonials, how-tos, lifestyle content.
- Formats: Short-form (15-30s), long-form (45-90s), platform-specific edits
- 4 credits per concept
Creator Static
Lifestyle shots and product-in-use imagery from our creator network.
- Formats: Square (1:1), vertical (4:5, 9:16)
- 2 credits per concept
Motion Graphics
Animated explainers, product demos, text-based ads, kinetic typography.
- Best for: Feature callouts, urgency hooks, mini explainers
- 2 credits per concept
Design (Static Ads)
Brand-led static assets. Clean, thumb-stopping, conversion-focused.
- Best for: High-volume testing, promotional content, offers
- 1 credit per concept
Post-Production & Repurposing
Editing, colour grading, sound design, text overlays, platform formatting. We also repurpose your existing footage and assets into new ad variations.
- Included in your credits
Bespoke Production Shoots
For brands needing net-new content, we offer lifestyle and product shoots on an ad-hoc basis.
Lifestyle Shoots
Product in context. Real people using your product. Authentic, relatable, on-brand.
- Best for: Brand-building, consideration-stage content, premium positioning
- Typical output: 20-50 assets per shoot day
- Recommended cadence: Every 2-3 months to top up fresh content
Product Shoots
Clean, professional product photography and video.
- Best for: Ecommerce listings, product-focused ads, direct response
- Typical output: 30-60 assets per shoot
Note: Bespoke shoots are priced separately from monthly plans. See pricing section below.
our process
- Brief Review. Start with your creative strategy brief.
- Production Planning. Logistics, talent, locations, formats.
- Post-Production. Editing, sound, formatting, variations.
- Delivery. Platform-ready files.
- Iteration. Tweaks based on performance data.
client results
Mindful Chef
Find out how we delivered a 15% reduction to CPA and 2x increase in profitable ad spend for Mindful Chef, a leading provider of healthy recipe boxes in the UK.
frequently asked questions
How fast can you turn around creative?
We aim to deliver creative twice per month, with a typical creative sprint lasting two weeks. Design (statics) is fastest. Creator video typically takes longest due to creator scheduling and shipping.
Can you work with our existing footage?
Yes. This is one of our strengths. We repurpose and recut existing assets into new variations with fresh hooks, new formats, and different angles. It's one of the fastest ways to scale your ad volume.
How does the credit system work?
Each ad type uses a different number of credits. Creator Video uses 4 credits, Creator Static and Motion use 2 credits each, and Design uses 1 credit. You can flex your credits month to month depending on what's performing in your ad account.
Do you handle talent and locations for shoots?
Yes. For bespoke production shoots, we manage everything: casting, locations, props, direction. Models and location fees are quoted separately.
What formats do you deliver?
Platform-ready files for Meta, TikTok, Pinterest, YouTube. Delivered in best practice aspect ratios.
What's included in the monthly plans?
Your ad credits cover:
- 4 ad types: Creator Video (4 credits), Creator Static (2 credits), Motion (2 credits), Design (1 credit)
- Creator costs and fees
- Strategy, briefing, and planning
- All post-production (editing, sound, formatting)
- Managed testing campaigns and media buyer support
What's NOT included in the plans?
- Bespoke production shoots (lifestyle or product shoots) — priced separately on an ad-hoc basis
- Models or location fees for shoots
- Specialist creator requirements
- Ad localisation
How often do brands do bespoke shoots?
Most clients run a shoot every 2-3 months to top up net-new content. Between shoots, we maximise your existing footage through repurposing and creator content.
What's the difference between Lite and Plus plans?
Lite is for brands spending £30-60k/month on paid media, giving you ~36 ads and ~12 concepts per month. Plus is for brands spending £60k+ and gives you ~60 ads and ~20 concepts per month, plus weekly strategy sessions and priority turnaround. See full plans →
PRICING
Included in all Aura creative plans:
Creator Video
4 credits
Creator Static
2 credits
Motion Graphics
2 credits
Static Design
1 credits
also included
Creator costs and fees
Strategy, briefing, and planning
All post-production (editing, sound, formatting)
Managed testing campaigns and media buyer support
priced separately
Bespoke lifestyle shoots
Bespoke product shoots
Models and location fees
