01
Deep-Dive
Discovery
We analyse your product, proposition, target market, competitive landscape, pricing, current creative performance, and customer pain points.
Most brands jump straight to production. They copy competitors. They follow trends. They hope something works. We do it differently.
TRUSTED BY THE WORLD'S LEADING BRANDS
The Problem
Most brands & agencies spend their time copying competitor ads, rather than truly thinking about what gives them a compeitive edge and how to best communicate to their target audience.
We think differently. Bigger swings. New ideas. Every idea rooted in strategic rationale.
No strategy means:
- Generic ads that blend in
- No clear angle on what makes you different
- Testing without direction
- Low hit rate & wasted money
Our Approach
What Makes Us Different
Data-informed. $500m+ in analysed ad spend. We know what works because we've tested everything.
Platform-native. We design for the platform, not just the brand. What works on TikTok doesn't work on Meta.
Testing-led. We don't pick one angle and commit. We build a portfolio to test, learn, and scale.
what you get
- Strategic creative framework document (so everyone's aligned)
- 10-20 curated ad concepts per sprint (not filler, actual ideas worth testing)
- Detailed creative briefs for production
- Testing roadmap and prioritisation
- Monthly strategy refresh based on performance data
who is this for?
This is for you if:
- You're producing creative but hit rate is low
- You've plateaued and need fresh angles
- You're entering a new market or launching a new product
- You want to move beyond copying competitors
frequently asked questions
How long does a creative brief take?
For most clients we create new briefs every two weeks, in line with our creative sprints.
What's included in a creative brief?
Strategic objective, target audience, key message, hook copy and visuals, format recommendations, reference examples, creator selection.
Do you work with our existing brand guidelines?
Yes. We stay true to your brand while pushing creative boundaries.
How often do you refresh strategy?
We optimise our creative roadmap on a monthly basis , and aim to review the overall strategy on a quarterly basis. Think smaller tactical changes monthly, big swings and category insights quarterly.
Can we request specific ad concepts?
Absolutely. We blend your ideas with our data-informed recommendations.
PRICING
Included in all Aura creative plans:
Creator Video
4 credits
Creator Static
2 credits
Motion Graphics
2 credits
Static Design
1 credits
also included
Creator costs and fees
Strategy, briefing, and planning
All post-production (editing, sound, formatting)
Managed testing campaigns and media buyer support
priced separately
Bespoke lifestyle shoots
Bespoke product shoots
Models and location fees
