Creative that's built to perform

We don't make ads for awards. We make ads that drive clicks, conversions, and revenue. Then we test, learn, and make them better. That's it. That's the job.

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What Is Performance Creative?

Performance creative is advertising content designed, produced, and optimised to drive measurable results. Not impressions. Not engagement. Revenue.

It's not:

Brand campaigns with vague awareness goals. Creative judged by how it looks in a portfolio. One hero ad expected to run for months.

It is:

High-volume, test-ready content. Platform-native formats. Data-informed concepts. Continuous iteration based on performance.

What Makes Us Different

Strategy
First.

Every concept starts with strategic thinking. What angle? What audience? What message?

Volume
Production.

Dozens of variations per concept. Feed the algorithm, find the winners.

Rigorous
Testing.

Structured framework to identify what works and why.

Continuous
Optimisation.

Performance data informs the next round. Always improving.

Our Services

See our work in action.

OUR success stories

706 Persona-led ads we produced in 2025 across multiple creative formats 📈

Gousto

How we helped Gousto move beyond its existing audience, building a new creator strategy to reach diverse and higher-value family customers at scale.

20% Reduction in cost per booking 📈

Pizza Express

A legacy restaurant brand broke through creative bottlenecks, embraced lo-fi content, and built a paid social performance strategy that delivered real, measurable results.

4,300+ ads tested in 12 months 📈

HelloFresh

How the world's #1 meal kit built a creative testing engine that scaled spend 134%

4,300+ ads produced across the UK, US, and Australia 📈

Who Gives A Crap

How we scaled Who Gives A Crap globally with a Creative Operating System, driving 70% UK growth and powering 53% of their 2025 Meta spend.

Who This Is For

Performance creative from Aura is right for you if:

You measure success by CPA, ROAS, and revenue, not likes
You want to test more creative but can't produce it fast enough
You're tired of agencies who don't understand performance marketing
You need a partner who's accountable for results, not just deliverables

frequently asked questions

Frequently asked questions

What's the difference between performance creative and brand creative?

Performance creative is designed to drive immediate, measurable action. Brand creative is about long-term awareness and perception. We do performance.

How do you measure success?

CPA, CAC, ROAS, revenue. The metrics that matter to your business.

Do you guarantee results?

We have a performance guarantee: hit agreed KPIs within 90 days or we produce free creative until we do.

How fast can you produce creative?

7-14 days for most projects. 48-72 hours for rush jobs.

Do you work with B2B or just ecommerce?

Primarily ecommerce and DTC. That's our expertise.

Not sure which service you need?

Book a 30-minute call. We'll review your current creative and ad account setup, identify the biggest gaps, and recommend where to start. No pressure. No pitch decks. Just honest advice.

Book a call